Crown Currency Exchange “Be a Holiday Hero” campaign

The Crown Currency Exchange “Be a Holiday Hero” campaign is a five-week promotion running from September 15 to October 19, 2025, designed to increase transaction value and grow Crown Currency Exchange’s marketing database. 

Customers are automatically entered into a weekly draw to win one of 5 x $1,000 cash prizes when they complete an in-store transaction of $500 AUD or more and opt-in to marketing communications. The promotion is intended to drive in-store traffic and create a sense of urgency through its recurring weekly draw. The high-value prize positions Crown Currency Exchange as a brand that helps customers enhance their holiday experience. The campaign will be supported by an integrated multi-channel approach, including in-store assets, digital advertising, social media, and email campaigns.